Stephanie Simon, MBA’19
For most Kelleys, the MBA is not complete without a global component. Learning abroad and doing business with other cultures was high on my to-do list when I came to Bloomington. One of the things that makes Kelley special is the GLOBASE (Global Business and Social Enterprise) program. It’s a global consulting experience that involves 7 weeks of in-class preparation and group work with a client before a week-long in-country experience over spring break. While it’s mostly first-year MBAs (and some School of Public and Environmental Affairs graduate students) who participate, second-year students can develop their leadership skills by leading the trips and managing the consulting teams.
This year I participated in the first-ever GLOBASE China trip. Our team of five students was paired up with a hotel in Yunnan province, a beautiful region in rural, southwestern China. Our client, an American ex-pat, has built a successful business thus far. He’s very committed to showcasing local Chinese culture, and he’s done it in a way that has enabled the local community to prosper. His goal is to expand to more locations across China, and he needed a marketing plan. Enter our project. Each week we had late-night calls (gotta love the 13-hour time difference!) with him and his team to better understand their value proposition and challenges. Then we would go to work researching, analyzing data, researching, conducting interviews, and researching some more. (more…)