By Jacob Shinoff, MBA’23
As I began my internship at Kellogg’s as a Brand Marketing Intern, I quickly realized that the frameworks and concepts learned in the Consumer Marketing Academy directly applied to the project I was working on. Before the start of my internship, I was able to work on projects with companies to solve their business problems. This experience and understanding had a profound impact that set me up for success in my internship. While the concepts and knowledge you learn in the classroom are the best in the nation, it is the Kelley Network that helps to round out your skillsets.
Leading up to this point in my career, I knew I always wanted to be in a culture that embodies collaboration. The Kelley culture only further illustrated what led to this true spirit. Coming into my internship at Kellogg’s, I had to prepare by knowing about its current long-term strategies and how it hopes to position itself. I knew the best way to learn more was to utilize the Kelley Network. When working in an internship, you have multiple stakeholders; thankfully, with the Kelley Network’s solid footprint, you will have the chance to speak with other Kelleys at the organization you’re interning at. With such an extensive network, you can talk with people at various stages of their careers, all the way from c-suite executives to recent MBA Graduates. Still, the one consistency across every individual is the genuine feeling of wanting to see you succeed continues to be carried by all Kelley alumni.
One of the best pieces of advice I’ve received is that how you succeed is all about how you set yourself up for success. No matter the industry you go into, either in your internship or in your full-time role, it comes with great comfort that the Kelley Network is cheering you on as you continue your journey. I can comfortably say that this spirit will continue going forward as I can already see this occurring with the relationships I’m building with my current classmates, who will be the Kelley network’s future generation. Here’s to the next generation of Kelley alumni that I look forward to being a part of.